hey there,



I’m a former UX, Ix & visual designer from Estonia. In mid 2014 I took a step back to dive deeper into strategic design and design management in Sweden (uni @ Gbg, HDK). Today I explore the potential of strategic use of design for the benefit of enabling and encouraging the much-needed transformations in society, organisations, businesses as we face the era of major complex challenges at hand and ahead. CV ↓

Updated 14/04/23.

2016 – …// maternity leave since 2020 // head of design, Qminder (http://qminder.com)
2015strategic spatial experience & scenario design, intern, Urgent Agency (http://urgent.agency) [Cph, Denmark]
2011 – 2014 design lead, mobile UX/UI designer, Mobi Lab (http://www.lab.mobi)
2012, 2013 visiting lecturer, introductory course to UI design, Tartu Art College
2010 design, intern, Bürocratik (http://www.burocratik.com) [Portugal]
2007 – 2008 digital & print media designer, Krabi & Mask
+countless freelance media & design projects in between 2007 – 2011

2014 – 2016MFA in Strategic Design [B&D], HDK – Academy of Art and Design + School of Business, Economics and Law, University of Gothenburg [Sweden]
2011 – 20121⁄2 of studies @ DDVE [Design+Tech+Entrepreneurship], MA, University of Tartu
2009 – 2010visiting student @ Communication Design, BA, Faculty of Fine Arts, University of Porto [Portugal]
2005 – 2011Media and Advertisement Design, Tartu Art College

some of the other
soonLeading Complex Projects / Change Leadership Certificate by IDEO U
2023Designing for Change / Change Leadership Certificate by IDEO U
2023Sustainability & Degrowth @ University of Tartu
2022Incubation with Social Initiative Om Nom @ NULA
20165th Season. Wilderness. Summer School. @ Soomaa by EAA Interior Architecture [journal→]
2015New Design Thinking and Visual Literacy by Bespoke
2015Design Strategy Development / Business Value Constellation by Ulf Mannervik (NormannPartners)
2014Urban Spy by Cenk Dereli (Nobon)
2013MOBX: Mobile User Experience, Berlin (http://www.mobxcon.com)
2013UXLx: User Experience Lisbon (https://www.ux-lx.com)
2012Agile Product Development by Juha Seppänen (Nokia, Skype, etc.)

Estonian, English, Portuguese (fading in no practice), Swedish (a shameful hint of)

simplicity; music; movement; fresh air; true connections; good laugh;

trt, est