Hi there

I’m Triin, a Strategic Designer based in Tartu, Estonia.

My journey as a designer began in the early days of web and mobile startups. As a longtime advocate of responsible design, I help organisations achieve forward-thinking goals through service, product, and operational design—or by acting as a neutral design partner to assist with strategy and direction. I support teams in identifying where design has potential to create meaningful impact, paving the way for timely critical shifts and much-needed change in response to the complex challenges of our time.  CV

Updated 25/02/25.

work
2025Consulting, writing + prepping for next steps
2024charging batteries, renovating a 100+ y old home + building an off-grid sauna with my bare lil’ hands
2016 – 2024// maternity leave 2020-23 // senior product designer & design head, Qminder (http://qminder.com)
2015strategic spatial experience & scenario design, intern, Urgent Agency (http://urgent.agency) [Cph, Denmark]
2011 – 2014 design lead, mobile UX/UI designer, Mobi Lab (http://www.lab.mobi)
2012, 2013 visiting lecturer, introductory course to UI design, Tartu Art College
2010 design, intern, Bürocratik (http://www.burocratik.com) [Portugal]
2007 – 2008 digital & print media designer, Krabi & Mask
+countless freelance media & design projects in between 2007 – 2011

education
2014 – 2016MFA in Strategic Design [Business & Design], HDK – Academy of Art and Design + School of Business, Economics and Law, University of Gothenburg [Sweden]
Design Thinking & Design-Driven Innovation, Service & Experience Design, Design Research, Social Design, Design Management, Design Strategy + Design-Driven Strategy, Collaborative & Participatory Design etc

2011 – 20121⁄2 of studies @ DDVE [Design+Tech+Entrepreneurship], MA, University of Tartu
2009 – 2010visiting student @ Communication Design, BA, Faculty of Fine Arts, University of Porto [Portugal]
2005 – 2011Media and Advertisement Design, Tartu Art College

extra
pipelineLeading Complex Projects / Change Leadership Certificate by IDEO U
2024Design Leadership Program, Estonia 3 by PARK Academy
2023Designing for Change / Change Leadership Certificate by IDEO U
2023Sustainability & Degrowth @ University of Tartu
2022Incubation with Social Initiative to make healthy eating for families easier @ NULA
20165th Season. Wilderness. Summer School. @ Soomaa by EAA Interior Architecture [journal→]
2015Foresight Design Thinking and Visual Literacy by Bespoke
2015Design Strategy Development / Business Value Constellation by Ulf Mannervik (NormannPartners)
2014Urban Spy by Cenk Dereli (Nobon)
2013MOBX: Mobile User Experience, Berlin (http://www.mobxcon.com)
2013UXLx: User Experience Lisbon (https://www.ux-lx.com)
2012Agile Product Development by Juha Seppänen (Nokia, Skype, etc.)

languages
Estonian, English, Portuguese (fading in no practice), Swedish (a shameful hint of)

appreciating
simplicity; music; movement; fresh air; true connections; good laugh; Dieter Rams; hands-on building;

~~
Triin
tm{}trmnd.com
+3725071532
trt, est
https://trmnd.com/designstrategist/