* All projects @ Urgent were team effort. Field research design was team work, on-site research was conducted by Danish-speakers, so was the main body of copy-writing etc. Project was done in collaboration with the identity design team who developed the visual brand, name and graphical communication system for the network.

dsb: danish railway / work environment & experience redesign

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DSB (Danish State Railways), that is responsible for passenger train operation in most of Danish railways, has a headquarter office at the historical Copenhagen Central Station. The building is stately and beautiful, but fragmented and outdated as a work and rest setting inside. DSB, that employee groups have drastically different work routines, needs and schedules, posed itself the goal to become the best work environment for all. We, together with a collaborative architect office, were designing new spatial concepts for the whole interior, taking employee experience and strategical aims as lead inputs to the process.
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DSB was an extensive employee experience project, which led to architectural remake of the outdated clustered 5-6 floor building. 5 different employee groups whose working shifts and routines, needs and duties differ radically (from train drivers and service officers to administration and management forces) were observed, interviewed, made workshops with. Ultimately, the employee journeys and experience qualities were mapped to provide a solid foundation for the reconstruction work. Due to the scale of the project it was done in collaboration with partner architect studio.

lyngby library / spatial re-design & service experience design

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The independent library of the wealthy city district in Copenhagen area is widely used and visited by the locals already today. In the shadow of much broader changes in the library structures and the running stuff, new ‘service desk’ was ordered to improve the experience of the visit for the users and of the daily work for the employees.
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In a team of four we gathered insights via observations, conducting interviews and workshops with the employees and visitors, we observed and mapped out visitor and employee journeys. Along with it, a thorough spatial analysis was conducted in public and private area of the library, with many potential improvements mapped. As a final outcome a spatial concept of the service desk area was proposed.

bellakvarter: upcoming copenhagen / spatial communication & temporary space

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Bellakvarter is a completely new district built to Copenhagen area from scratch. It is pretty much located in the middle of no-where, instead of a former industrial manufacturing complex. The district is gradually built, but since the area has no history of any kind, the communication work of the ambitious plan has already started full-speed to attract interest of different potential stakeholders and inhabitants.
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The project is still ongoing at Urgent. I was involved in the very start of the process, in ideating sessions and in creating initial rapid mocks of various ideas and proposals. The photos on the right illustrate what was created during the first phase of applying the Dogville style communication and human scale temporary spaces.

angered, the urban district / design research in societal context

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Angered was built during the industrial dream (Million Program) in the late 60s. Filled with modern block housing the neighborhood, albeit far from the city center, was assumed to become adopted by families of all sizes. Yet Angered remained unpopular. Over the years due to low rent prices the area attracted newly arrived immigrants increasing the gap with other parts of the city even further. Today Angered is facing challenges of unemployment, health, education, segregation, reputation and weaker business environment.
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Our task was to gather insights in a tactful and ethical manner by employing design research, experimental-artistic and participatory methods in relation to the chosen challenge. We focused on the contrast and distance between the north-east and the south-west (top indicators of wealth, health and education in Gbg) both in a physical and figurative meaning. The platform for our research was the tram line nr 9 which crossing the heart of the city connects those two oppositional districts.

trafikverket: swedish roads & railways / experience safari: the journey vs from-A-to-B

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Trafikverket is the government agency in Sweden responsible for the long-term planning of the national transport system, state road network and national railway network. In 2010 the agency was assigned to become a supporter of the infrastructure usage and strategical planning rather than to continue as a constructing monopoly. Since then Trafikverket has been in a transition to treating infrastructure more and more as service and a source of experience rather than asphalt and iron.
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Our assignment was to reinforce the transformation by mapping the experience on roads and railways together with creating visionary services in order for Trafikverket managerial forces to better communicate its new vision and idea throughout the organisation and demonstrate the need for a mindset shift from inside-out perspective to outside-in.

blågårdsgade 8 / communication design – written report vs emotional storytelling

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At uni we were blessed with the classical assignment to write a report on our internships that no-one would ever voluntarily choose to read. I could not help but to twist this task into something more intriguing – instead of dry written word, how about a bit more spellbinding, revealing, emotional and visual storytelling.

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